It is now undeniable that collectibles have matured from a mere hobby into an alternative asset class. Collectors and investors now purchase collectibles with the same capital that would have historically been invested into stocks, bonds, mutual funds or real estate. Baseball cards, basketball cards, comic books, fine art, coins, stamps, watches, and other collectibles now sell for prices that rival traditional investments. Collectibles now sell for $10,000 to $100,000 daily, and many rare or high-interest collectibles can sell for prices well above $1 million.

Collectors Dashboard was created to offer more transparency and deeper insight into the collectibles market. We incorporate traditional investing and economics into this approach. Some collectors who have a deep passion to own certain collectibles are routinely in direct competition with investors for the same exact item in auctions.

Collectors may want to own an item for a long period of time, perhaps years or decades. Investors buying collectibles may have no cares about an asset other than making a profit in the future.

The buying and selling process deserves to be evaluated thoroughly ahead of each transaction. Using some of the same tools as traditional asset classes helps in the decision-making process. That should be true for pure collectors, but it is definitely true for those who are investing in collectibles.

Collectors Dashboard creates its own news and content for the collectibles industry. We are also bringing a professional monitoring system for aggregating news and historical data from hundreds of sources in the collectibles industry. The Dashboard will also refer to indexes and industry pricing data. The end result is to give buyers and sellers a better evaluation and transparency of key collectibles and alternative assets — and it should be tied in with other assets that people tend to overlook in their financial snapshots.

Collectors Dashboard covers the following topics within collectibles: Sports Cards and Collectibles; Non-Sports Cards; Comic Books; Coins and Money; Digital and NFTs; Stamps; Fine Art; Cars and Auto; Watches and Jewelry; and Wine and Whiskey. We also will cover ‘Miscellaneous’ collectibles which may include Military and History, Antiques, Movie items, Music collectibles, Books, Science and Technology and more.

Collectors Dashboard does not offer investment advice. We also do not issue future price targets. Our primary function ahead of pricing services is to show recent news, data, trends and insight around key collectible assets. Buying alternative assets can be much riskier than stocks, bonds, mutual funds and real estate. And similar to traditional asset classes, there is no such thing as a guaranteed profit in collectibles.

The harsh reality is that the collectibles industry needs more transparency from many angles. Many collectors buy collectibles without any cares or thought about resale values. Other buyers make purchases believing they are going to make a lot of money. In aggregate, the purchases need to be evaluated ahead of time and tracked thereafter. It is too easy for the lines to blur when making purchases based on passion, investing or as a store of value.

As for our Subscriber Services, Collectors Services, and Indexes, stay tuned as these are coming soon…

There are some services that the Collectors Dashboard will NOT provide:

  • We DO NOT issue investment advice.
  • We DO NOT issue Buy/Sell recommendations.
  • We DO NOT issue price targets similar to Wall Street stock price targets.
  • We ARE NOT seeking to become just another price guide scraping service.
  • We ARE NOT dependent upon just one partnership that takes away our objectivity.
  • We DO NOT focus solely on the latest fad of the month that will likely be forgotten about a month later.
  • We DO NOT get caught up into the emotions of hype and frenzy in the market.

Basic economic principles such as supply and demand, along with considering realistic potential values and prices, should be used by collectors and those who are collectibles investors. Scarcity (supply) and interest (demand) are easy to overlook by some buyers who get caught up in the moment. Market sentiment (trends) and psychology (emotions) should also be given consideration in the process. Historical significance of collectibles also needs to be evaluated.

The “collectibles investors” seem to know when it is time to buy and when it is time to sell. Collectors should at least be armed with the same evaluation tools that the investors have.

Additional aspects of collectibles that need more transparency are liquidity, the ease of transactions, the ease of information, and ultimately the shipping or transportation costs. There are also issues around the ongoing cost of ownership and insurance, and taxes may come into play as well. These ongoing costs can all add up, and illiquid assets that are hard to move may ultimately feel like owning a home where no one wants to live regardless of the price.

Most investors know to avoid investing in just one asset or in just one asset class. Diversification can be applied whether a collectible is bought for passion just as much as if it was for investment.

While collectibles offer no guaranteed returns, collectibles have proven to withstand the test of time. Vintage collectibles which are known are not riskless purchases. What is far riskier is just chasing fads and the latest trend of the week in collectibles. How many “hot rookie cards” have become worthless over time?

As many collectibles have increased in value over time, there should be criteria or consideration given to what future values might trigger a sale. There are billions of dollars spent each year on collectibles. This should maintain interest and demand in the years ahead. After all, people who spend thousands of dollars or more on an asset generally avoid it if they think the asset will have no value. Otherwise these would be consumables rather than collectibles.

Owning comic books, vintage sports cards, gold coins, fine art, rare stamps and other collectibles should be viewed beyond just a simple spreadsheet. Our core belief is that alternative assets should be weighed against the valuations of a person’s stocks and bonds, as well as their home, property, automobiles, metals, jewelry, crypto and other items. They are expensive and may be considered a store of value whether an item was purchased for passion or for investment.

This should further point out that collectibles are an alternative asset class. Major auction houses and other players in the collectibles sector have attracted investment funds and seen takeovers. The entire industry now routinely refers to collectibles they sell as investments and as assets. There are also trading platforms to buy and sell collectibles in a manner that mimics trading shares of stock on an exchange. The collectibles industry deserves a professional information system.

Collectors have to understand that they are frequently competing directly against investors for the same asset. More tools beyond the “last price paid” need to be considered.

Collectors Dashboard and its founder have put our money where our mouth is. The seed capital used to start this service was funded by sales of collectibles and private company investments.



Jon Ogg is the founder of Collectors Dashboard. He has 30 years of combined experience working in the financial markets and in the financial media. He invests in alternative assets just as if he was evaluating stocks or bonds, including vintage sports collectibles and other collectibles. That is by taking a long-term view rather than chasing this week’s latest fads and trends that may vanish in short order. He uses industry knowledge and financial market experience to keep realistic expectations ahead.

On top of vintage sports collectibles, Jon has invested in private companies and has participated in crowdfunding of private and emerging companies. He has also invested in the shares and secondary market platforms for fractional ownership of sports and non-sports memorabilia, comic books, photography, art, and wine. He has invested using more than 10 platforms for these combined alternative assets mentioned.

Jon holds a Bachelor of Business (Finance) from the University of Houston. His first job as a teenager was as a baseball card and sports collectibles dealer. Prior to the Collectors Dashboard he co-founded the financial media company 24/7 Wall St. and he was the founder of the active trader service TradeTheNews. He is originally from Houston, Texas and has lived in Chicago, New York and in Copenhagen, Denmark. He now lives in the Texas Hill Country with his wife and two children.

Contact Us

Collectors Dashboard, Inc.
2810 Oak Run Pkwy; 400C
New Braunfels, TX 78132
Tel. (830) 302-4135


General business inquiries: jon@collectorsdashboard.com
Editorial or Content: editor@collectorsdashboard.com