A pair of 1985 unused original Air Jordan I white/black/red sneakers most recently recognized from the Netflix Documentary “Last Dance” opens for bidding April 21, 2022 at Heritage Auction. The shoe is timeless to Nike collectors. The estimate is lower than a similar sale from the auction house in November 2021 selling for $32,400.00. Can a comeback for a new in box edition of a famous shoe be in store? The ultimate test for the collectible is coming up.

Collectors Dashboard evaluates high-end collectibles as an alternative asset class. In this particular case, rare iconic shoes may be attracting the same capital that could have been invested into stocks or bonds. Many original Air Jordans now cost thousands of dollars as this represents. Collectors with a passion to own a mint condition pair for years may even have to compete directly against investors whose only desire is to make a profit in the future.

1985 Unused Original Air Jordan I “White/Black/Red” Sneakers with String Tag & Original Box — Near Deadstock Condition has an estimate of $20,000.00+ Image below by Heritage Auctions.

Heritage Auctions describes the shoe up for auction as:

1985 Unused Original Air Jordan I “White/Black/Red” Sneakers with String Tag & Original Box — Near Deadstock Condition! Mike himself referred to the Air Jordan I white/black/red colorway as “Devil” shoes and, unlike the famed Breds which he never wore in a regular season NBA game, he wore this colorway for the majority of the 1984-85 season. While they retailed back in 1985 for $64.99, today they cost a bit more. Heritage sold a pair of Breds, in similar condition, for $32,400 in its November 2021 sale.

Furthermore, the original dual white and black laces remain in a factory export state — the white is laced on the first lower eyelets, the black is laced on the first top eyelet, with the bulk wrapped and stored under the lower tongues. What’s more, these I’s come stashed in their original black/red Nike box with “4280 Air Jordan W/BLK-R” labeling! The lid exhibits some understandable creasing and corner separation, but remains intact. These sneakers never saw the asphalt, hardwood, or even shag carpeting — they are as mint as the day of issue. Like Haley’s Comet, some sights don’t come around often. Enough said.“