Candy Digital’s “Candy Sweet Futures” NFTs Showing Student-Athlete Success

Candy Digital is no slouch when it comes to non-fungible tokens (NFTs) and sports. It recently announced that fans would have the first opportunity to buy and sell previously released Candy products. The company announced at that time that weekend sales had risen above $2.7 million (and a smashing $1 million in its first eight hours) after a Fernando Tatis Jr. Epic ICON was acquired for $20,000 in its MLB Secondary Market.

Now there is news out that Candy Digital Headlined by projected #1 overall pick Chet Holmgren, upcoming NFT collection features a superstar group of NCAA phenoms including Jalen Duren. The top sports digital collectible company showed that headlining the “Candy Sweet Futures” college basketball collection included some top NCAA athletes.

According to Candy Digital’s release, each player will have four different rarities in the digital collectibles. These will be a 1-of-1 auction, Epic, Rare and a 4-day open Core edition. They will be available to buy for a period of several weeks starting in late February. Additional details and athletes are also expected to be announced soon.

According to the release, any holder of a “Candy Sweet Futures” college football NFT of any rarity will be given early access to the upcoming basketball drop.

It remains to be seen as to how these digital collectibles will sell, but the football NFTs and digital collectibles edition of “Candy Sweet Futures” launched in July 2021. That initiative was focused on bringing the NIL rights of student-athletes in football to the market with unique digital offerings. There does appear to be a strong market based on Candy Digitals claims:

All 22 athletes sold out of their Rare edition NFTs at $250 each within minutes of dropping, and Clemson starting quarterback DJ Uiagalelei’s 1-of-1 auction sold for $19,500.

Outside of those cited figures, viewing the number of football student-athletes show many NFTs remaining up for purchase with NFTs costing $20.21 each in the Core offerings. Many other limited edition items cot in the hundreds of dollars or thousands of dollars and appeared to be sold-out and/or ended.

Those top basketball athletes included:

  • Gonzaga University’s Chet Holmgren,
  • University of Memphis’s Jalen Duren,
  • University of Notre Dame’s Blake Wesley,
  • University of Alabama’s J.D. Davison,
  • and University of Nebraska’s Bryce McGowens.

“Candy Sweet Futures” is shown as Candy Digital’s first product release in basketball. Available products can be found on BitSki.