The biggest game in professional football is Sunday, February 13, 2022. Tom Brady has announced his retirement, and the hobby is collectively trying to make bids on other young quarterbacks over who will replace Tom Brady as the GOAT in football collectibles. Collectors have been searching endlessly for Joe Burrow cards, and the number of $10,000+ sales on eBay is mind-blowing considering that he is just in his second year. Another collectible that is becoming more front and center is the market for key game tickets.

So, what does this mean for key Super Bowl tickets of past games, and what about Super Bowl tickets that featured Tom Brady — or that Brady has signed? Collectors are still actively competing for all things Tom Brady even as his status as a recent retiree is still being finalized.

The Super Bowl comes and goes each year, but it is one of the most widely followed events every year. Even people wo don’t watch football that often are likely to watch. Even if it is just to talk about the Super Bowl commercials. All of this adds up to one key issue in collecting — memorabilia tied to the Super Bowl is almost guaranteed to have value in the future. That certainly does not mean to imply that Super Bowl related investments can only rise in value. In fact, many collectors and sports related investors will accidentally overpay due to when they are buying related materials.

Collectors Dashboard evaluates high-end collectibles as an alternative asset class. This means collectibles are attracting the same capital that could have been invested into stocks or bonds. Many collectibles now cost thousands of dollars (or much more). Collectors with a passion to own a collectible for years frequently have to compete directly against investors whose only desire is to make a profit in the future. Again, just because an investment is made there are no guaranteed profits.

As Tom Brady and Super Bowl tickets are endlessly sought after, Collectors Dashboard wanted to see what’s up for auction that offers “Tom Brady” and also offers “Super Bowl tickets” at the same time. There is actually a decent amount of items, and there is also a good history of sales tied to both. There was a stellar lineup of Tom Brady lots around his retirement. We have also featured the recent rise of Tom Brady ticket stubs with low pops. Before getting into what is coming up on the auction market, we wanted to feature some key items that have sold in the recent past for some reference.

Heritage Auctions sold a full run of 52 Super Bowl tickets covering 1967 to 2018 Super Bowl games. This sold in August 2018 for $168,000 and the set was listed as the #1 All-Time finest run on the PSA Set Registry. Many Tom Brady Super Bowl tickets were obviously in that lot. A different set run of 50 tickets (1967-2016 Super Bowl Full Ticket Run of 50) sold for $54,970.00 on Feb. 20, 2016. And a smaller run, but of ticket stubs rather than full tickets, covering 1967-2008 Super Bowl #1 to #42) sold for $13,200.00 on Feb, 24, 2018.

And for a reference to the very first game, Heritage’s highest auction price ever was a 1967 Super Bowl I full ticket graded as PSA NM-MT 8. That ticket sold for $66,000.00 on Feb. 23, 2019. Tom Brady wasn’t even born yet!

So, what about current auctions of Tom Brady and Super Bowl tickets and other related items? Heritage Auctions has a February 26-27 auction with multiple items. The prized single-ticket item is a 2002 Super Bowl XXXVI ticket signed by Tom Brady PSA Gem Mint 10 PSA/DNA Auto 10 with an estimate of $80,000.00. The current bid of $21,000.00 still has two weeks before the auction is over, and this could be a record for what we have seen from single Super Bowl tickets. Image used from Heritage Auctions.

Here are three other items up for auction as well:

• 2005 Super Bowl XXXIX ticket signed by Tom Brady PSA EX 5 Auto Authentic with an estimate of $4,000.00+ and a current bid of $1,150.00.
• 2015 Super Bowl XLIX ticket signed by Tom Brady PSA Authentic with an estimate of $4,000.00+ and a current bid of $1,000.00.
• 2017 Super Bowl LI ticket signed by Tom Brady, PSA EX-MT 6 Auto Authentic with an estimate of $4,000.00+ and a current bid of $2,600.00.

The highest Super Bowl Ticket auction estimates are Tom Brady tickets which should stand to the iconic nature of how time will judge his collectibles. An autographed ticket from the Super Bowl was not happening in 1967. Many other items from the game were getting signed but not a game ticket.

Here are tickets available in the same auction for Super Bowl 1 and past sales of the ticket by Heritage Auctions for comparison and understanding of potential:

• 1967 Super Bowl I Packers vs. Chiefs Ticket Stub PSA Authentic with an estimate of $1,500.00+ and current bid of $975.00.
• 1967 Super Bowl I Full Ticket PSA NM-MT 8 sold for $66,000.00 on February 23, 2019. The population of the ticket in this condition according to PSA is just two.

Also in the auction is a football from the 2018 Super Bowl LII. The game ball is authenticated to have been a Tom Brady Rob Gronkowski touchdown-pass football. The ball is signed by Gronkowski with an estimate of $100,000.00+ and a current bid of $25,000.00 its astonishing the high estimate Tom Brady ticket stub and the football could be on the same level of value. Here is the Heritage Auctions description of both the football and its collectible importance:

The offered lot is rarer still, believed to be the first and only example of a Brady Super Bowl touchdown pass football to make its way to the auction block. While Brady’s record of twenty-one Super Bowl touchdown passes nearly doubles runner-up Joe Montana’s tally of eleven, it’s still a tiny population that makes Brady’s seven-figure Playoff Contenders Championship Ticket rookie cards (limited to 100) look downright common by comparison. And who knows how many of those twenty-one footballs are accounted for today?

As a reminder, even the coins used for coin tosses have value to collectors.

That’s it for now.