Is TheRealReal Boosting Its Presence in Sports Cards and Collectibles?

It was in late 2021 that Collectors Dashboard had pointed out alternative websites to find luxury collectibles. This was simply going beyond giants like eBay Inc. (NASDAQ: EBAY) and Amazon.com, Inc. (NASDAQ: AMZN). It included destinations like Poshmark, ThredUP and TheRealReal for luxury apparel, jewelry items and other accessories within collectibles.

A new communication has been sent out by Beckett that they are partnering with TheRealReal for resale and grading services by Beckett whereby sellers can get up to 85% commission on the marketplace for authenticated luxury resale.

While this sounds like a move from luxury purses to baseball cards, there is more to it than that. TheRealReal issued its 2022 Luxury Resale Report on August 24, 2022. That annual report evaluated data from over 28 million members and over 26 million items sold to date.

Sellers’ items will be reviewed by TheRealReal, the goods will then be shipped to Beckett, and the goods will then be listed for sale. The email sent out to Beckett’s extensive list specifically shows Beckett graded sports cards of greats like Tiger Woods, Barry Sanders, Michael Jordan, Kobe Bryant, Jerry Rice and others.

TheRealReal’s annual report even specified a deeper interest in collectibles under a heading of “shoppers are exploring additional areas of investments” as follows:

  • Sales growth for collectibles is up 78% in the first half of 2022
  • Demand for collectible, vintage clothing up 439%, outpacing every other vintage category
  • Men’s demand for unbranded necklaces is up 33%; outpacing women’s at +29%

While TheRealReal is still going to be highly focused on clothing resale and vintage clothing and accessories, the card grading services they offer is $25 grading, a 7-10 day turnaround and the “up to 85% commissions.” They also show trading cards specifically in the collectibles feature along with comics, figures and other items.

TheRealReal might not seem to be a top destination to sell sports cards on the surface. But it is just one more destination that hungry buyers can scour for potential deals that are outside of the normal online channels.

Categories: Misc., Non-Sports, Sports