The youngest generation of kids cannot say they just “want to be a Toys R Us kid.” Is that sad, or is it just not true? The name and spirit of Toys R Us lives on. Now Toys R Us parent company (WHP Global) wants to remain relevant by launching an NFT collection and with a relaunch.

The first NFT collection launch will be one-of-a-kind and limited-edition digital collectibles that will feature the Geoffrey the Giraffe character. The release is in partnership with Ethernity and it will start on November 13 on the OpenSea platform.

One interesting aspect of the news is that the NFT launch is said to come on the heels of several new initiatives under WHP Global. The first new initiative mentioned is the return of Toys”R”Us in the United States market, but that be through a strategic partnership with retail giant Macy’s, Inc. (M). It will also include the return of Toys”R”Us in the United Kingdom through a partnership with Toys”R”Us ANZ.

According to WHP’s press release, this exclusive 3D animation of Geoffrey the Giraffe will be auctioned live and is expected to be recognized as one of the most well-known mascots of the present time. WHP’s CEO & Chairman Yehuda Shmidman said of the release:

We are excited to unveil the first ever Toys”R”Us NFT collection which features the iconic IP of the Toys”R”Us brand including the one and only Geoffrey the Giraffe. As we continue to invest in the growth of the brand, entering the blockchain signifies a momentous step into the future and allows us to broaden our engagement with our loyal and expanding community of Toys”R”Us fans.

After looking at the Ethernity site, there are 6 offerings of 100 editions each valued at $150 per edition. There are another two variations that come with 10 editions valued at $1,000 each, and “The Geoffrey Stroll” noted above the a 1-of-1 and the lowest ask so far was $2,500.00.

This debut NFT collection of Geoffrey the Giraffe will come from digital artist Bryan Lopez, who is also known as Exacto, containing a 1-of-1 piece called “The Geoffrey Stroll” that will be auctioned off live following the NFT’s drop. The press release further said:

This exclusive 3D animation features Geoffrey as he steps into a bright new future with a modern instrumental version of the famous Toys”R”Us jingle ‘I Don’t Want to Grow Up, I’m a Toys”R”Us Kid’ playing. The buyer and a guest will also have the chance to attend a U.S. Toys”R”Us store grand opening in 2022, including transportation to that city and a two-night hotel stay.

Other rare editions in the collection delve into pop-art style, Warhol-inspired modern portraits of Geoffrey. The limited-edition series “Geoffrey Through the Years” contains six separate editions, each one a reflection of the world-famous giraffe as he looked throughout the different eras beginning in 1960 to present day.

More information for the first Toys”R”Us NFT collection….